Alice (b. 1989) is a self-taught designer and creative director. In 2018 she founded her own design practice .Oddity Studio based in Hong Kong.
The studio focuses on Graphic Design, Branding, Web, Art and Creative Direction and works internationally with wide range of clients. Her approach could be described as conceptual, where underlying ideas dictate visual forms.
Her work has been recognized with awards from D&AD, Tokyo TDC, One Show, Art Directors Club New York, Asian Award360°, and has appeared in prestigious media such as It's Nice That, BP&O, The Brand Identity and BrandNew, to name a few. In 2022, Alice was invited to Today at Apple to share her creative practice with a wider audience.